Spotify x REVOLVE Festival 2022

Role: Senior Manager, Experiential Marketing @ Spotify
Photo Cred: Happy Monday

#REVOLVEfestival is one of REVOLVE’s most anticipated, annual tentpole marketing activations. The 2-day invite-only event occurs during the first weekend of Coachella and is one of the hottest day parties happening during the festival weekend. 

This year Spotify was the exclusive streaming partner for #REVOLVEfestival 2022. Through the partnership and on-site activation. we showed up as the #1 authority of K-Pop within the festival, driving conversation & amplification with fans and influencers for the playlist K-Pop ON! and the Blend with Friends feature on Spotify.

By aligning with REVOLVE’s young, female focused audience and top-tier brand ambassadors, Spotify introduced the world of K-Pop to festival attendees while deepening the connection with current K-Pop fans.