MACHINE GUN KELLY - MAINSTREAM SELLOUT
ARTIST FRONTLINE RELEASE

Role: Senior Manager, Experiential Marketing @ Spotify
Photo Cred: Happy Monday

Spotify presents a live, Machine Gun Kelly performance and fan engagement experience to celebrate the release of his upcoming album, Mainstream Sellout. 

Machine Gun Kelly exudes this emo-punk energy of someone who is not afraid to break the rules and color outside the lines. Built from this rebellious punk spirit, we created a secret gig to immerse fans in.  For one night only, those who are in on the secret were able to “break into” a location - through gaps in chainlink fences and through taped off areas, to sneak in to a concert they will never forget.