Triller x Pepsi Wild Cherry #YourWildestDreams Campaign

Client: PepsiCo Wild Cherry Division
Role: Special Projects Senior Manager
Photo Cred: Riveting Entertainment

Triller and Pepsi came together to host an artist search competition to find the next big hip hop star. Aspiring artists had the chance to audition on Triller using the hashtag #YourWildestDreams. 

Out of thousands of submissions, 3 finalists were selected to perform at the Triller ATL House in front of the the “Dream Team” of established music industry icons including Fat Joe, Kenny Burns, Mike Will, Mulatto, Quay Global, and Ashaunna Ayers. The performances were released as a virtual livestream finale where viewers watched as the panelists selected the winner of the competition: T-Lyon.