Triller x Pepsi Unmute Your Voice Campaign

Client: PepsiCo
Role: Project Manager
Photo Cred: Riveting Entertainment

Triller and Pepsi came together for its first partnership to produce a virtual livestream concert where viewers had the ability to “Unmute” the artist performance to illustrate the power of unmuting one’s voice in this year’s election. 

Triller developed a brand new update to fully customize the commerce button with new colors and text all custom to Pepsi’s L&F. The button read “Unmute” and allowed users to pop-up a browser in-feed to view the full concert performance. The stream was available on Triller, YouTube, and Twitch.

The artist line-up included: Ava Max, Brett Young, Chance the Rapper, SAINt JHN, Chloe x Halle, and Demi Lovato.