REVOLVE x Karl Lagerfeld x Kaia Gerber Launch Event
Location: West Hollywood, CA
Client: REVOLVE
Role: Lead Producer
Agency: The Visionary Group
Photo Cred: REVOLVE, BFA, Getty Images
To kick-off the exclusive launch of the Karl Lagerfeld x Kaia collection and pop-up, REVOLVE hosted a cocktail event inviting key influencers and celebrities to get a first-hand glimpse of the pieces at the Revolve Social Club on Melrose. With the theme being “Malibu Beach Club” playing homage to Kaia’s home, guests enjoyed beachy-themed tray passed delectables, refreshing specialty cocktails, and feel-good music with a special performance from Kaia’s BFF Charlotte Lawrence. As an added special bonus, each floor had key interactive experiential photo moments for organic UGC - making the entire space an IG post playground for the VIPs.
Notable attendees included Kaia Gerber (Model), Charlotte Lawrence (Singer. Kaia’s BFF), Jen Atkin (Celebrity Hair Stylist), and more.