Hasbro’s Nerf at Twitchcon

Location: San Jose, CA
Client: Hasbro
Role: Lead Producer
Agency: The Visionary Group
Photo Cred: Katrina Echon

Twitch successfully hosted their 4th annual TwitchCon at the San Jose McEnery Convention Center from October 26th - 28th. Partnering with first time clients Hasbro and NERF, NERF activated in the South Hall hangar. Highlighting NERF’s vibrant colors and overall attraction for an all-ages brand, we transformed the space into an eye-catching and engaging experience at every turn. Activations included the following: a Battle Royale style NERF blaster experience in the Core Elite Inflatable, target practice with the extremely popular Rival Prometheus MXVIII - 20K blaster, and demos for the new Laser Ops Pro blaster at the Retail Wall which also featured the new Fall 2018 Blasters. As a surprise and delight for Nerf and Fortnite fans, Nerf debuted the highly anticipated Fortnite x NERF blaster launching in Summer 2019. 

Notable Twitch TV streamers attendees included Jericho, Sacriel, Alexis Raye, and more.