Instagram for Business at SDCC 2019

Location: San Diego, CA
Client: Facebook & Instagram for Business
Role: Lead Producer
Agency: The Visionary Group
Photo Cred: Tiffanie Marie Chow

Highlighting the power of Instagram Stories as a vehicle for businesses to connect with consumers, we created literal vehicles that served as ‘surprise & delight’ ops for fans waiting in long lines at San Diego Comic Con.

We created a custom built mobile cart that was reskinned daily and themed to 4 popular titles from Facebook’s entertainment partners including HBO, Hulu, NBC Universal, and Paramount. Tall vertical panels attached to each cart served as physical backdrops for fan Instagram Stories and exclusive takeaways were distributed in exchange for social sharing - making the experience #worththewait.