Dolby Airstream Experience: Univision’s Premio Lo Nuestro

Location: Miami, FL
Client: Dolby Laboratories
Role: Lead Producer
Agency: The Visionary Group
Photo Cred: Dolby

Latin superstar J Balvin and Dolby have teamed up to launch a special immersive experience in Miami for a one-day activation surrounding Univision’s Premio Lo Nuestro awards show. Together, Balvin and Dolby created a special Airstream located in Miami’s Brickell City Center which highlighted Balvin’s music singles and videos in Dolby technology.

The Dolby Airstream was eye-catching and a perfect representation of Balvin - bright purple and yellow colors with the iconic Takashi Murakami “flower” design. The partnership between Balvin and Dolby was fitting for the occasion, as Dolby was not only an official sponsor of the Premio Lo Nuestro awards show but also has collaborated with Balvin as he utilized Dolby’s sound technology through his album, Colores.