CBS All Access: Picard Launch

Location: New York & Los Angeles
Client: CBS All Access
Role: Lead Producer
Agency: The Visionary Group
Photo Cred: Sam Shapiro & Steve Thrasher

We created an experiential campaign for CBS All Access to commemorate Jean-Luc Picard’s return to the franchise, Star Trek: Picard, with a coast-to-coast Delta-centric campaign. Activating in both marketing simultaneously, these programs included a larger-than-life Delta photo moment, an MTA and Times Square billboard takeover, curated Delta mural, and sidewalk art throughout NYC and LA.