Bentley GT Global Launch

Location: Los Angeles, CA
Client: Quintessentially c/o Bentley
Role: Lead Producer
Agency: The Visionary Group

This was not your traditional car launch. This was a lifestyle event.
Bentley hosted a global launch of the new Bentley GT 635 convertible in various location including London, LA, Sydney, Shanghai, Dubai, and Munich.

With impactful visual projections, light bites inspired by the scenes of the launch film, and a grand kabuki drop reveal, the space was transformed into an immersive experience for attendees to get a first look at the new Bentley GT 635 convertible.